Be intrigued by mistakes, enjoy effort, and keep on learning.

~ Carol Dweck

courses & events

seo basics and website development

2025 dates TBD

Online. Zoom link provided upon registration.

$125

Learn the fundamentals for optimizing your website for better search engine rankings and how to develop a user-friendly site. You'll gain insights into how SEO and website development work together to improve your business marketing, as well as how to integrate SEO best practices in your website design.

This interactive 90-minute training includes 30 minutes for Q&A. All participants will receive an SEO report for their website, plus a guide of SEO terms and best practices.

Who should attend: This training is designed for entrepreneurs and small business owners who develop and manage their own websites. Whether you're just beginning your website or want to strengthen your SEO skills, this workshop is perfect for you. Registration is limited to six participants to maximize learning.

Topics covered:

  • What is SEO and Why It's Important

  • Keyword Research

  • On-Page SEO

  • Website Development and Structure Basics

  • SEO Best Practices for Website Development

Meet Patricia, your workshop facilitator: Patricia Sullivan is an editor, writer, book coach, and SEO analyst who has over thirty years of experience. She works with her clients on everything from blogs to books, creating and refining their websites, social media posts, marketing materials, publications, and books. Patricia offers search engine optimization (SEO) services to improve her clients' online visibility and enhance their marketing efforts.

Past events

  • dig it! A fall writing workshop at the wendy olson arboretum

    In-person workshop.

    9.21.24 from 10 a.m. - 12 p.m.

  • seo basics and website development

    An interactive 90-minute online training designed specifically for entrepreneurs and small business owners who develop and manage their own websites.

    10.30.24 from 1 - 2:30 p.m.